Client Background
Truth and Friends is a wellness and fitness brand designed for women between 20 and 40. They focus on fitness, mindset, and community support, serving a mid-sized but global audience. Their services include online coaching, guided workout programs, nutrition planning, and group coaching.
The brand’s mission is to empower women with the tools they need to stay healthy, consistent, and confident, all while being supported by a like-minded community.
The Challenge
The Truth and Friends team had the vision but lacked a centralized system. Their setup depended on separate tools that didn’t connect with each other, which caused frustration for both members and admins.
Here were the main problems they faced:
- Limited engagement since users had to jump across platforms
- No way to track progress or participation in a structured way
- No scalable system for admins to manage workouts, nutrition, or live sessions
- Low retention because members lacked reminders and consistent guidance
They needed a single platform to bring everything together and make the experience seamless for both users and the team.
Key Features Developed
Total Wellness Hub
Structured workout programs with step-by-step guidance
Train. Nourish. Grow.
Exercise library with videos, images, and tags for easy search
Fit Life Platform
Meal planning with daily and weekly suggestions
Mind Body Connect
Mindset coaching with journaling and audio features
All-in-One Fitness
Community feed with posts, comments, and moderation tools
Guided Wellness Journey
Weekly live group coaching sessions via Zoom/YouTube Live
Stronger Every Day
Push notifications for workouts, reminders, and events
Empower. Move. Thrive.
Admin CMS for seamless content and user management
Our Solution
We partnered with Truth and Friends to design and launch a cross-platform mobile app that solved these challenges.
For members, we created an app that delivers everything they need in one place, guided workout programs, nutrition planning, mindset coaching, journaling, community interaction, and live group sessions. Push notifications keep them on track and engaged.
For admins, we built a backend panel to manage all content, from workouts and meal plans to live sessions and community posts. This allowed the team to spend less time coordinating and more time focusing on helping their community.
The result was Truth and Friends v3.0, a platform tailored to the brand’s unique needs and scalable for future growth.
Technologies Used
- React Native – Mobile development for iOS and Android
- Node.js with Express.js – Backend services
- Firebase Firestore / PostgreSQL – Database
- Firebase Authentication – User login and security
- Firebase Storage / Cloudinary – Media storage
- Vimeo / YouTube API – Video hosting and integration
- Firebase Cloud Messaging – Push notifications
- Zoom SDK / YouTube Embed – Live sessions
- Stripe – Future-ready payment integration
Development Process
Timeline: 5–6 Months
Phases:
- Phase 1: Requirements and planning
- Phase 2: UI/UX design and prototyping
- Phase 3: Alpha build and internal testing
- Phase 4: Final QA and app store deployment
Team Structure:
- 1 Technical Project Manager
- 2 React Native Developers
- 1 Backend Developer
- 1 UI/UX Designer
- 1 QA Engineer
We worked in an Agile process with weekly check-ins, early testing, and continuous feedback. This ensured the app reflected both the client’s vision and the needs of their users.
Tangible Results
- A centralized platform that improved engagement by 40% compared to social media groups
- Retention rates increased by 25% thanks to reminders and structured programs
- Admins saved 60% of their time with the new CMS tools
- Over 5,000 active users joined in the first three months after launch
Truth and Friends now has a powerful digital hub where members feel supported and consistent, while admins can manage everything in one place.
— Founder, Truth and Friends
